CoachStation: Customer 360 Symposium

Customer 360 Symposium: Leadership and Your Customers

Under the remit of my current contracted role as Head of Customer Service for Toyota Finance Australia, I recently attended an event in the Hunter Valley in Australia organised by Ashton Media titled Customer 360 Symposium. The opportunity to mingle and share ideas with like-minded professionals and customer focussed providers was genuinely excellent. There were many takeaways, some of which I felt it relevant to share via my blog as there are key points that relate to culture, leadership and creating an environment that encourages outstanding customer service. I will present much of this as a series of questions, in some cases adding my own thoughts and comments indented in blue font in reply, as applicable. A core benefit of this type of event and my notes below, is the opportunity to be challenged and force reflection regarding our existing processes, practices and beliefs. Hopefully you will also be similarly stimulated. Dr Melis Senova – Huddle Design Has our leadership evolved as fast as our thinking? I am not sure that the issue is how quickly our leadership has evolved Read more about Customer 360 Symposium: Leadership and Your Customers[…]

Leading Customer Experience Management

Providing a level of customer experience that ensures your customers ‘feel’ the difference between your business and competitors is crucial to success. A key element to be able to make this a reality rather than a pipe-dream is how many of your employees and particularly leaders ‘live the reality’. Discussing customer experience (CE) as a core part of business culture genuinely reinforces the messages – but not if this is felt by a few, not the many. Effective business leaders should always know that they are building a culture and understanding with all employees that the customer matters. This cannot be achieved through empty words, sound bites or a shallow attempt at driving a customer-centric organisation. CE can be incredibly complex and very simple at the same time. I wonder whether the proliferation of data and new technology is being used to best advantage. Whether we accept the implications of technology and the modern version of customer experience goes a long way to building a customer-centric culture. Taking meaningful steps based on a company-wide strategy that is reinforced through leadership, Read more about Leading Customer Experience Management[…]

Leadership, Employee Engagement and Customer Service

I attended last years IQPC Customer Experience Management Conference in Sydney and thoroughly enjoyed the content. I learned a lot. There were many great speakers. Many of them focused on the what – meaning that I learned about tools, measurements, successes through data collection and customer platforms, amongst other aspects. I was invited to this year’s conference, including the opportunity to be a guest speaker during the opening day. I wanted to set a challenge to myself and the attendees with a pitch more aligned to the ‘how’: • How do we achieve improved customer service results? • How do we establish the right culture to balance employee, customer and business needs? • How do we use the extensive quantities of data available to real advantage? • How do we create employee engagement, empowerment and buy-in that means our customers feel the benefit? ============ My presentation was titled ‘Customer Experience Management from the Inside-Out‘ The core theme implies that if we want to genuinely positively impact customer experience and service standards, we must build a culture and understanding that the customer Read more about Leadership, Employee Engagement and Customer Service[…]

Leadership @Customer Experience Management Conference

This week I attended the IQPC Customer Experience Management Conference in Sydney. I was fortunate enough to be invited to be a guest speaker during the Focus Day on Monday and many other speakers have shared their thoughts and presentations over the three days. Although the conference theme was based around Customer Experience, there have been many great quotes and comments regarding leadership, business and culture that are worth sharing. This blog highlights a few of the key points that I felt were most relevant and resonated with my own values and passions. Thank you to all the speakers for sharing! How are you choosing to challenge what has been done previously? Don’t accept the reasonable reasons from the past. Our employees want to know their leaders and what they care about. Gordon Ballantyne, Telstra ============= Leadership cannot be outsourced to HR. Be disciplined: celebrate short-term but don’t forget your ultimate goal. Dirk Hofman, Nokia ============= The empowered customer is now in control of the business relationship. 90% of effort is used collecting and collating data and 10% actually using it – it should Read more about Leadership @Customer Experience Management Conference[…]

11 Key Leadership and Customer Experience Mantras

This week I am attending the IQPC Customer Experience Management Conference in Sydney. I was fortunate enough to be invited to be a guest speaker during the Focus Day on Monday and presented on the subject of ‘Building Customer Experience Frameworks From The Inside Out’. The comments and quotes highlight some of my key themes and concepts that I feel are most important when developing a Customer Experience philosophy and strategy: Unless your business sees Customer Experience as a culture, not a tool, then your customers will feel the pain of what is not being provided by your customer-facing employees. Leaders should create a culture of employee engagement, empowerment and buy-in that ensures your customers benefit. When we get our leadership mantra right…our employees care about their roles and our customers ‘feel’ the difference. The so-called soft-skills that differentiate management from leadership are most commonly the key to driving the change in our employees that we are looking for. Leadership is not a tick-the-box exercise. Effective leadership, relationship-building, coaching, connecting, understanding employee motivations, empowerment are all possible – but they take considerable strategy, Read more about 11 Key Leadership and Customer Experience Mantras[…]

error

Enjoy this blog? Please spread the word :)