CoachStation: Personal Brand and Leadership

Brand and Perception: Leadership Essentials

The leader and employee in today’s environment must possess a credible and trusted brand, much like a company does. This is sometimes also referred to as a personal and/or professional reputation. Either way, people see you a certain way based on your behaviours, words and actions. Being aware of this helps you to take control of your brand. Like culture, it exists whether we influence it or not. Why then, wouldn’t you want to take control of this as much as possible? The benefits of modern technology and Social Media make this easier than in the past. It also provides potential pitfalls and risk. However, your personal brand and the perception you create is more than your Social Media profiles and habits. Your ‘real life’ actions and behaviours shape the perception others have of you. After all, those closest to you are the people who you should be most interested in influencing. Rarely is the depth of relationships online as strong as in person. Sadly, the lines are becoming blurred for many people. It takes time and effort to develop your Read more about Brand and Perception: Leadership Essentials[…]

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