CoachStation: Personal Brand and Leadership

Brand and Perception: Leadership Essentials

The leader and employee in today’s environment must possess a credible and trusted brand, much like a company does. This is sometimes also referred to as a personal and/or professional reputation. Either way, people see you a certain way based on your behaviours, words and actions. Being aware of this helps you to take control of your brand. Like culture, it exists whether we influence it or not. Why then, wouldn’t you want to take control of this as much as possible? The benefits of modern technology and Social Media make this easier than in the Read more about Brand and Perception: Leadership Essentials[…]