How I Know When Coaching Has Actually Worked
My internal coaching scale is not about judgement or overthinking.
It is calibrated pattern recognition built through long exposure, real feedback, and one question that matters: how much has my coachee/client grown and developed?
I have tracked coaching impact and benefit with my clients and coachees for over thirteen years.
I do not use a formal scoring system or a checklist. I use a simple internal reference point. A quick numeric note that helps me answer one question honestly: did anything genuinely move here? After every one or two sessions, I note where a client seems to be sitting on a scale most people never even talk about out loud.
The scale is not about whether someone “liked” the session. It is not a satisfaction score, a vibe check, or a measure of how smooth the conversation felt. It is a practical way of capturing something I care deeply about, real developmental movement. Not just insight, not just agreement, not just a good chat. Movement.
And here is the part that matters. What I am describing is not over-precision. It is calibrated pattern recognition built through long exposure and feedback. The numbers are not the insight. They are the shorthand I use to track what I am observing over time. These 'scores' are rarely if ever shared with anyone, but help me to assess progress and prepare for each coaching session.
The increments are experience-based pattern recognition, not mathematical
A common assumption is that a 0.5 shift, or even a 0.2 shift, must be made up. As if it is just rounding, or personal preference, or some obsessive attempt to quantify something that cannot be quantified.
That assumption misses the point. The increments are grounded in what I see and hear, not mathematical. They reflect lived, observable changes in the person in front of me. I am tracking qualitative signals, then mapping them onto a numeric shorthand so I can see movement over time without writing a full essay after every session.
Subtle shifts in behaviour and subsequent score movement is often visible in things like:
- How quickly a client locates the real issue, without circling it for twenty minutes
- How much responsibility they take, without needing me to coax them into ownership
- How their language, posture, and certainty shift while we are still talking
- How intently insight converts into behaviour, not intention
This is why I can define a 0.5 shift. Not because I am chasing precision or making judgements for their own sake, but because when you watch enough leaders over enough years, you start to recognise stable patterns. You learn the difference between “that makes sense” and “something has genuinely changed”.
This is how real expertise works
People sometimes think experts have a neat model first, and then apply it. In reality, many experts build the model from repeated exposure and micro-comparisons, then develop language afterwards.
You see this with senior clinicians, experienced professionals, and elite coaches. They often know something is different before they can explain why, because the pattern-recognition model lives below conscious thought. It is reinforced by outcomes, not theory. It is built through feedback, consequences, repetition, and time.
Leadership development is no different. Over time, you can feel the difference between cognitive agreement and internal ownership. Between reflection and self-directed action. Between a leader who is saying the “right” things, and a leader who is already changing how they lead.
What a 7/10 actually is
It is solid, effective work that looks and feels like:
- Engaged, attentive, respectful
- Clearly finding value
- Tracking the thinking
- Leaving with useful insight
- Translating the discussions into their own world
- Reflecting, applying, prcaticing and learning from doing.
In other words, it is a solid session. Nothing missing, nothing wrong. Most coaches, facilitators and practitioners would happily call it a strong result, and they would be right.
What an >7/10 actually is
This is qualitatively different, not incrementally better, looking and feeling like:
- The client is fully in the zone, not just present
- You can feel internal re-orientation happening live
- They are slightly slowed or unsettled, in a productive way
- Their language starts to shift mid-session
- They are already projecting forward, not just reflecting back
- After the session, you see behavioural signals, not just cognitive agreement.
The most important marker is this. The follow-through begins before you ask for it.
That is the difference between “that was really useful” and “something important has moved here”.
I often use a tennis analogy when I am explaining this to leaders. To play at a higher level, you have to practice. You have to pick up the racket and get on the court, again and again. Instinctively, people understand this when it comes to sport or learning a technical skill. No one expects to play good tennis without repetition, coaching, feedback, and time. Yet when it comes to leadership, many people quietly believe there must be shortcuts. That experience alone, or a title, or good intentions should be enough.
It does not work that way. Leadership is more complex than tennis because you are working with people, not a racket and balls. The gap is the same though. It is the difference between simply lobbing the ball over the net and hitting a clean, powerful forehand down the line. Just because you are in a role of authority, managing others, or playing tennis alongside other managers in your organisation, does not mean you are playing at the same level. We are all on the court. The difference is not whether we are playing, it is how well we are playing.
Why some sessions sit at 7, even when the work is excellent
Sometimes a session cannot reach an 8.5 moment in the room, even with high quality coaching, because the issue is structurally complex. It sits at the intersection of authority, identity, ownership, family systems, or long-term stakes. The person is still emotionally inside the system.
In those conditions, integration often happens between sessions, not during them. A great session might be the one that creates the space for reflection to land later. The scale helps me pace that properly, not push too hard, and not pretend a breakthrough has happened just because the conversation was productive.
The point of naming this
I have rarely articulated this publicly because most people do not need the granularity. Without context, it can sound abstract. With context, it becomes useful. It helps explain the difference between good work and work that lands. It also gives leaders a more honest way of assessing their own progress.
I am not using numbers to impress people. I am using numbers to tell the truth, to myself first. The truth about what moved. The truth about what did not. The truth about what I need to do differently next time.
We are all playing the game of leadership. Titles may get you onto the court, but they say nothing about the standard of your play. That is shaped by practice, attention, and follow-through over time. The real difference between a useful session and genuine development is the same difference between simply keeping the ball in play and knowing how to hit the shot that matters when the pressure is on.
Key takeaways
A useful session is not the same as real development. Progress only counts when something changes in how a leader thinks, decides, or behaves after the conversation ends.
Insight is a starting point, not the outcome. What matters is how quickly insight translates into action, experimentation, and visible follow-through in the real world.
Meaningful development often shows up in small shifts, not dramatic breakthroughs. When you know what to observe, incremental changes in language, ownership, and confidence signal genuine movement.
Detail only matters when it improves the quality of the work. It should help you pace conversations properly, prepare more deliberately, and hold yourself and others to account for what happens next.
Leadership capability is built through regular use. It develops when leaders return to the work consistently, practice deliberately under real conditions, and reflect honestly on what worked and what did not.
Real growth and development occur when leadership is approached as a skill to be owned, reviewed, and strengthened through regular practice.
Practical actions you can use immediately
- After your next leadership or coaching conversation, pause and ask: what actually shifted here, not what was discussed or agreed.
- Identify one observable behaviour you expect to see within the next week, something that would clearly indicate progress, rather than intention.
- Listen closely to your own language. Notice when you are speaking from ownership and choice, versus explanation, justification, or analysis.
- Treat the next step as deliberate practice, try something in the real world, see what happens, and reflect on the outcome before adjusting your approach.













