Tag Archive for: Purpose

Do you fear that you will eventually be discovered as a fraud and you might get found out at any minute? Then you are experiencing something often referred to as imposter syndrome which stems from a sense of inadequacy, despite objectively being competent. You may never fully overcome these feelings, however, there are opportunities to better balance your thinking and self-perception.


Know your ‘why’.

Values and gaining an understanding of your key drivers and motivations matter. I know this because people keep telling me. 

Maybe not in specific values-related language, but certainly when they describe how they feel and what is happening at that time.

CoachStation: Leadership, Pupose, Values and Your Why

Knowing your core purpose, why we make certain decisions and the influence of values impacts lives. They affect how we feel about our job, relationships and life in general. What is satisfying at work? What is frustrating? How relationships are going? The joys of a new friendship…or an old. Your ‘why’ influences all of these questions.
It is when values align and we develop understanding of self and our motivations that genuine satisfaction and comfort is felt. Conversely, we are often at our most vulnerable and emotional when core values are being breached. Or, challenged when asked to compromise the things that matter the most.

  1. the reason for which something is done or created or for which something exists.
  2. a person’s sense of resolve or determination.


  1. the importance, worth, or usefulness of something
  2. principles or standards of behaviour; one’s judgement of what is important in life.

When developing, maintaining and growing my business, I have focused heavily on the ‘why’. Similarly, during coaching and mentoring sessions with clients, I find myself delving into the same theme. Not everyone can answer these questions about themselves easily, however. Understanding your passions, why you do what you do and your core beliefs will help you understand not only who you are, but assist to drive your future goals and direction. (1)

Values and purpose are often downplayed, both in concept and understanding.

Core values are the guiding principles that dictate behaviour and action. Values facilitate self-awareness and help people to know what is right from wrong. They can help organisations to determine their direction and align business goals. They also create a sustained, unwavering and unchanging guide.
It is this degree of self-awareness and self-acceptance that is central to personal and professional development. Taking time to reflect and understand what your purpose is, may be one way that you can learn to describe better influence and connect with others. Ensure that your team members, colleagues and friends can understand your perspective and decisions.
Whether it is your boss, members of your team, spouse or peers, the opportunity to delve, understand and explain has great power. This type of conversation goes some way to breaking down the barriers that exist when we allow others to assume what is most important to us. Be clear about your purpose and ‘why’ and share this detail with those who matter most.
Diversity and points of difference between people can be one of the most important drivers of individual and team success. But, only when the time is taken to improve self-awareness, learn more about other people and the best ways to work together. This rarely occurs without appropriate effort and focus.
I have developed and facilitated workshops focusing on the theme of diversity, specifically the differences that naturally exist between people. Diversity has quickly become one of CoachStation’s most popular themes/programs, when working at group level or with individual clients being coached and mentored. Developing a core purpose, why and set of meaningful values is as important for teams as individuals.

People lose their way when they lose their why – Michael Hyatt

Articulating beliefs and reflective thoughts to people creates a potential common ground of words and language. It certainly provides clarity and opportunity for deeper and more authentic connection. Knowing your values connects with a deeper set of motivations. They help to understand why you make certain decisions, choices and drive your actions.
What we know about people at work is that at the end of the day, they want to matter, to feel significant. They want to be respected, heard, honored, and supported; they want to win, learn, grow, and do their best. What we need are cultures that recognize this principle, and lead accordingly. By creating a leadership culture where people feel they matter, everything else the business needs to do will happen—productivity, quality, customer satisfaction, and profitability. (2)

Help people to help you by providing details about your purpose, values, beliefs and motivations.
 The alternative is to foster ambiguity and allow people to make assumptions about what matters most to you. Which would you prefer?

Watch the CoachStation video clip below to learn more about values and their influence on your life.


Why do you do what you do?
Understanding your purpose, what motivates you and most importantly using this knowledge to advantage is key to your success, both professionally and personally.
 CoachStation: Reflection on Purpose

My eldest daughter, Maddy, is currently in year 9. One of her elective subjects this year is Business and as part of the curriculum Maddy was asked to interview a business owner to better understand why, how and what was required to set up the business. I am proud that she chose our business for many reasons.

Firstly, it is an opportunity for Maddy to fully understand what I do and why I do it. This is important for any parent and child but possibly even more so as I work from home and I do sometimes wonder if our daughters find what I do a bit of a mystery! This has provided an opportunity for us to spend time together with purpose, but with a different context than much of the rest of our relationship, which has been fun. Finally, it has forced me to think about and clearly articulate answers to the excellent questions that Maddy had developed.

The process had other benefits. It encouraged additional reflection on my purpose, both personally and through my business, CoachStation, while both answering the questions and in the few weeks since. It provided the opportunity to delve more deeply into my initial answers on the importance of knowing why I do what I do and how that influences my direction and future focus – a process I encourage you to do too!

If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘Start with Why‘, I highly recommend you spend a few minutes doing so. Interestingly though, I have found that his key concept has as much bearing on how we see ourselves as it does with tangible things such as businesses. Knowing your purpose and why we do what we do matters…both in business and in our personal lives.

What does that even mean? To explain this concept, Sinek has developed what he calls the “Golden Circle,”. The golden circle has three layers:

  1. Why – This is the core belief of the business. It’s why the business exists.
  2. How – This is how the business fulfills that core belief.
  3. What – This is what the company does to fulfill that core belief.

Sounds simple, but what Sinek found is that most companies do their marketing backwards. They start with their “what” and then move to “how” they do it. Most of these companies neglect to even mention why they do what they do. More alarmingly, many of them don’t even know why they do what they do! (1)

When developing, maintaining and growing my business, I have focused heavily on the ‘why’. Similarly, during my coaching and mentoring sessions with clients, I find myself asking the same questions. Not everyone can answer these easily, however. Understanding your passions, why you do what you do and your core beliefs will help you understand not only who you are, but help to drive your future goals and direction.

It is my story that I would like to share via an abbreviated version of Maddy’s case study questions and my answers. When working with my clients it is this type of understanding that comes from increasing self-awareness and honesty with self that is the baseline for development and growth. Possibly through answering the same questions, there may be a similar opportunity for greater knowledge of yourself and your purpose.

Knowing why CoachStation exists has been paramount to my success to date. I am sure it will be in the future also. As is always the case when writing my blogs, I hope that this information inspires you to think more about not only what you do but why you do it. Let me know how you go.

     Could you summarise what CoachStation offers and does in a few sentences?                         

CoachStation helps people and businesses to become more effective and efficient in what they do. We do this by developing awareness, skills and capability at an individual, business and organisation level. CoachStation provides consulting and business advisory, coaching / mentoring and human resource related offerings. Ultimately, CoachStation focuses on the people side of business.

     When did CoachStation start?

I started building CoachStation (website, social media etc.) in 2010 and started full time work in the business in 2012. However, the real creation of the concept was being developed throughout the previous 14-15 years as I became more aware of my capability, passions and the need to develop more effective leaders. I often feel like it has been a 25 year apprenticeship to this point.

     What roles have you previously been in that have added to your expertise that allowed you to set up CoachStation?

I have been a leader throughout my whole career which started in late teens when I was fortunate enough to be provided with an opportunity to participate in a two-year supervisor traineeship with a large retailer in Adelaide. This meant from a young age I knew that leading, not just managing and working with people was something I would always pursue. My career from that point has almost always been in leadership roles within the retail, hospitality, finance and contact centre industries in Australia and overseas. My last two senior roles were as National Customer Experience Leader with GE Money and Head of Customer Service for Toyota Finance Australia.

     Do you think that your previous work history had a significant role in your thought processes leading up to the setting up of CoachStation?

Yes. As I mentioned previously, the work and experience gained from over 25 years of employment led me to this point. Certainly as with all of my roles, each opportunity honed my skills, provided exposure and built acumen. Although it may have taken a different form, I believe that coaching and consulting was always the ‘end game’ and I would have still have ended up here. Being exposed to the business environment helped to drive me and you only have to speak to most employees to know that there is genuine opportunity to develop more effective leaders in most industries. Whether managers are prepared to acknowledge this is another point altogether!

     Why does CoachStation exist?

Purpose = Building Success, Making a difference.

Vision = To make the world better, one leader at a time.

Mission = Through developing trust and strong relationships, we use our skills and resources to help people and organisations be the best they can be.

     What are the most important CoachStation values?

We have 7 core values and they are all important. Any member of my team and frankly, my friends, share these values.

  • Fun and Enjoyment
  • Optimism and Hope
  • Respect
  • Learning and Growth
  • Health and Wellbeing
  • Values-Driven
  • Leadership in Practice

     Can you give a brief summary of CoachStation’s work in the past 12 months?

Primarily our work is based in Queensland and New South Wales, however that has been rapidly changing. Industries we have worked within include finance, architecture, recruitment, health, government and local council. CoachStation is currently in a significant growth phase with a team of business partners joining us recently to extend our reach and influence. I am so very excited at this opportunity as I have been able to align the people who mean the most to me, their individual values and the CoachStation purpose and values. This means that we will be able to continue to grow, assist others and make a difference without compromising on what matters most to us and our clients.

     Why are the current members of the CoachStation team involved? How did they become involved?

As mentioned, they are long term relationships and friendships based on a shared belief in values, doing the right thing, giving natures and of course highly capable and skilled people. I am passionate about helping those who have assisted me in my career and life and are authentic in all they do, not just when it is convenient.

     Why did you decide to start your own business as opposed to being employed?

There are many reasons. Primarily, I wanted to have the opportunity to be responsible and accountable for my own success; increase the level of flexibility and autonomy in my own and my family’s life; and use my skills and capability to best effect (I  have choice, control and options to work with who I want to, when and how). Interestingly, it is because I started to truly understand my purpose that made this transition so much easier and obvious, to me at least. People have sometimes commented about how ‘brave’ I was in doing what I did. To me it was a greater risk to keep moving down the path I was on than to make the leap into running my own business. I recognise it is not for everyone, however.

     How do you stay motivated to continue to do your best?

By seeing the difference that we are making with and for others in reality; developing myself and my team; whilst also continually developing new relationships and product offerings.

     What separates you or makes you different to your competitors?

Genuine desire and ability to make a real difference in people’s lives – making it more than a tick box exercise and following through on our purpose and values is feedback we receive consistently as a key differentiator.

     What benefit do you believe having experienced business partners has opposed to people who are new to this field of work?

It’s critical in the work CoachStation does. The ability to make a genuine difference and help people can only occur when you have deep capability to relate to different types of people, use various experiences and history and provide solutions to their problems. Credibility is core to making this happen, as ongoing work and recommendations are all critical to our ongoing success.

     What products and programs do you use within your workshops and meetings?

We have created most of our own original workshop material; coaching models; assessment tools etc. I am also an accredited DiSC behavioural assessment facilitator and uses other tools such as Gallup StrengthsFinder and the Real Deal Values assessment. Having said that however, these tools are simply that…tools. It is how you use the information that the resources, assessments etc. generate, along with the increased self-awareness that makes the real difference. I often say, “you need a hammer to build a house, but it is not the only tool”, meaning that it is a part of the story but you cannot rely on the tool itself to generate change.

     How do you use social media to your advantage?

It’s massive! The modern business marketing and technological opportunity that social media provides is one of the greatest marketing tools for any business, particularly small start-ups. It is cheap, accessible and dominant all over the world. Whilst I understand the negative aspects of social media, I am still a little surprised by the polarising nature and reactions of many senior leaders when it is mentioned in business circles. Like anything, there are good and poor ways to apply a system or tool.

     How do you show ethical values i.e. honesty and fairness, non-discrimination?

Personally and professionally I am influenced heavily by my ethics and standards. I believe that anyone who knows me understands this. Too often I see managers, and people generally, who display integrity and are ethical mostly, but pick and choose those times on occasion. In my world it is one of the few genuinely black and white areas. Ethical standards are also shown by always following through, earning trust and being trusting. Our actions show genuine commitment to clients and caring about improvement through the results. It’s about delivering and always giving more than expected, which relates back to my earlier point about the need to provide more than a tick box exercise.


(1) http://blog.hubspot.com/customers/3-takeaways-from-start-with-why