About CoachStation
Founded on the belief that great leadership starts with self-awareness, CoachStation exists to help people grow, lead with purpose, and create better outcomes for themselves, their teams, and their organisations.
Our Philosophy
At CoachStation, we believe leadership isn’t just a role, it’s a responsibility. And it’s not something you fall into by accident or learn by reading theory alone. It’s built through experience, reflection, intention, and support.
We focus on the person first. Because when leaders are clear on who they are and what they stand for, everything else follows - trust, competence, culture, performance, and results.
Our approach blends decades of real-world leadership with practical tools, proven models, and emotional intelligence. But we are not here to tick boxes or follow trends. We’re here to help people do the work that matters, in a way that’s aligned, sustainable, and human.
Our Core Values
Optimism & Hope
We believe in the opportunity for positive change in individuals, teams, and organisations. We partner with those who see the value in learning, people, and purposeful leadership.
Learning & Growth
Growth starts with self-awareness. We embrace honesty, reflection, and action, and create space for others to do the same. This isn’t just what we do, it’s who we are.
Health & Well-being
We live what we teach. Well-being is embedded in how we work, think, and lead. It’s not an add-on, it’s fundamental to clarity, satisfaction, and sustainable success.
Leadership
We role model the leadership we coach: grounded, self-aware, and real. We focus on strengths and turn knowledge into meaningful action through practice and intention.
Honesty
We say what needs to be said — kindly, clearly, and without avoidance. We hold the mirror up, invite reflection, and support our clients to do the same with courage and clarity.
Respect
We give it, earn it, and expect it. We have the conversations that matter, even when they’re difficult, and hold ourselves accountable for our actions, words, and impact.
Values in Practice
These values aren’t just words. They’re lived, modelled, and embedded in everything we do. We speak with purpose, lead with integrity, and build relationships that are real, mutual, and focused on growth. When values are clear, decisions become easier and conversations become stronger. We help our clients get there too.
Who We Work With
At CoachStation, we don’t just coach anyone. We work with people and organisations who are ready to show up for themselves, their teams, and their own growth. People who are open, curious, and committed to doing the work that makes a real difference.
Our clients include experienced leaders navigating complexity, emerging talent building confidence, and businesses who know that investing in their people isn’t a tick-box exercise — it’s a strategic and practical decision.
We do our best work with clients who take ownership, lean into the process, and genuinely want to grow. That’s where the value lives. That’s when change sticks. And that’s what we’re here for.
Meet Steve
I’m Steve Riddle, founder of CoachStation, leadership coach, mentor, and someone who’s spent over 30 years walking the talk. I’ve led teams, driven cultural change, built capability, and made plenty of mistakes along the way. That’s what makes this work real.
I started CoachStation because I believe the way we lead matters, not just for business performance, but for people. I work with clients who are ready to lead with intention, take ownership, and turn insight into action.
What I bring is clarity, experience, and a style that’s direct, honest, and deeply human. It’s not about being perfect — it’s about being real and choosing to grow.
Our Work in Action
The CoachStation Masterplan connects leadership, business, culture, and technology through an integrated suite of programs and partnerships. It is how we bring our philosophy to life, translating clarity and purpose into confident, capable leadership.
From leadership development and business coaching to HR advisory and AI & Leadership workshops,
every service contributes to a single goal: stronger people, culture, and performance.
Together, they form an ecosystem designed for real growth and sustainable impact.
What Our Clients Say
We don’t tick boxes. And neither do our clients. Here is what they have shared about their experience working with CoachStation.
EXCELLENTTrustindex verifies that the original source of the review is Google. I have engaged Steve for coaching services and found the experience truly transformational to my leadership approach. Steve helped me refine my leadership style and strengthen my people management skills. Together we set clear strategies, and he consistently challenged my thinking while introducing new methods for leading and managing across teams. I would highly recommend Steve to anyone wanting to elevate their leadership impact.Posted onTrustindex verifies that the original source of the review is Google. Working with Steve over the past 12 months has been perhaps the single biggest source of growth in my professional development to date. Steve’s genuine interest in personal development was clear from our first session, however I was continually taken back by his ability to listen to and interpret what I was saying. Details which were off script from our previous sessions, however, with his experience and intuition recognising the importance of the topic, particular relating to my own development, and drilling down in finite detail. In fact, learnings from these instances built a major part of my coaching foundations and have had tremendous results in my professional and private life. The content covered and resources provided like readings, podcasts and ‘homework’ exercises were all extremely relevant and relatable, of which the outcomes were reviewed and expanded on in our following sessions. Steve was able to provide some principles and tools I refer to everyday, and know I will carry with me and continue to develop over the coming years. Our coaching sessions were genuine and filled with meaningful conversation and look forward to continuing working with Steve as a coach and mentor as I continue my professional journey.Posted onTrustindex verifies that the original source of the review is Google. I began coaching with Amanda at Coach Station because I was searching for confidence and growth — both personally and professionally. As a small business owner on the Sunshine Coast, leading a team of male tradies, I often felt disconnected and unsure how to bridge the gap between us. Being the only female on the team, I struggled to connect and lead in the way I truly wanted to. Amanda became a guiding light. Through our coaching sessions, she helped me build real confidence and reduce the tension I had unknowingly created. With her support, I’ve grown into the leader I aspired to be. Today, my team and I communicate easily, and we’ve built genuine, respectful relationships that have completely transformed our workplace culture. What’s even more incredible is that all of this growth happened in such a short time — just 3 to 4 months. I've gained so many valuable lessons and tools that have not only helped me in business but have positively impacted my personal life too. I can honestly say I’m a different person from when I first started. No matter your industry or the kind of leader you want to be, Amanda offers practical tools and powerful insights to help you step back, understand the bigger picture, and take empowered action. Even when it feels outside your comfort zone, the growth is absolutely worth it. I highly recommend this program to anyone ready to take their leadership and self-development to the next level.Posted onTrustindex verifies that the original source of the review is Google. I had the privilege of working with Steve, a charismatic leader and coach, who has greatly enhanced my leadership and personal development skills. Steve's mentoring and guidance enabled me to effectively collaborate with diverse individuals and leaders, contributing to my overall success. Steve is exceptionally professional, thoughtful and trustworthy. He facilitated deep, personal discussions that helped me further uncover my core values and improve my relationships with others. His strong ability to listen and understand real-life situations allowed him to connect with my inner thoughts, providing constructive feedback and challenges that led me to new perspectives and desired outcomes. When an unexpected personal event required me to take a temporary leave, Steve was incredibly accommodating and ensured we made up for the missed sessions, which I deeply appreciated. Both virtual and face-to-face coaching sessions, whether individual or group were highly interactive and engaging. The program's clear agenda and outcomes provided me with a positive experience and valuable insights each and every time. I thoroughly enjoyed Steve's mentoring program and highly recommend it to all leaders seeking to enhance their skills. Thanks again Steve for sharing your invaluable guidance and wisdom!Posted onTrustindex verifies that the original source of the review is Google. "5/5 stars! I recently had the pleasure of working with Steve at CoachStation, and I must say, he's been absolutely brilliant! His expertise, guidance, and support have been invaluable. Steve's passion for coaching shines through, and his ability to bring out the best in people is impressive. I highly recommend CoachStation and Steve to anyone looking for professional deveopment for you and your team. Thank you, Steve, for an exceptional experience!"Posted onTrustindex verifies that the original source of the review is Google. My CoachStation experience has been eye opening and so rewarding. I’ve learnt so much about myself as a leader, being new in the role when I started working with Steve there was a lot of unknowns. Questions to myself around ‘how do I approach this? Is there a ‘right’ way? Am I prepared enough? I wanted to be the best leader I could for my team. Steve’s ability to connect quickly and provide a comfortable environment to discuss things beyond surface level and really get to the reality of situations helped with where there were opportunities to grow my capability while keeping the essence of me and my own leadership flavour. We talked through frameworks, how to conduct effective 1:1s (this was SO valuable and completely reshaped my mindset of leadership) as well situational challenges which I appreciate Steve giving me that time to go a little ‘off course’ and discuss. I couldn’t recommend the program anymore, I will be forever grateful for the time and investment.Posted onTrustindex verifies that the original source of the review is Google. Steve is an exceptional coach who helped me transform my professional and personal life to truly reflect what is important to me. I highly recommend this program based on my direct experience and interactions with Steve. I had heard glowing feedback and praise about Steve and CoachStation from my colleagues who participated in the program at various times over the past 8 years and was excited to finally experience it for myself. Steve quickly established the foundation of our relationship and ongoing coaching sessions with his open and honest communication and disarming personality. I felt safe and confident to open up to Steve, which allowed for some transformative breakthroughs. I am truly grateful for the opportunity to work with Steve, and I feel confident and optimistic about my future. I know what my non-negotiables are, I stand behind my values and I know that I add value and have a positive impact on those I work with and those who I love and hold dear. Thank you for all your support Steve!Posted onTrustindex verifies that the original source of the review is Google. Steve not only helped me identify where I can improve efficiency but laid out the tools to use. With practice I’m now getting better business outcomes in less time. I wish I knew this sooner ! Highly recommend…Posted onTrustindex verifies that the original source of the review is Google. Steve is a remarkable leadership coach, mentor, and all-round human! Combining wisdom, empathy, and strategic insight to help others grow personally and professionally, Steve listens attentively without bias and communicates with clarity, offering constructive feedback in a supportive way. Steve embodies integrity and humility and encourages self-reflection and accountability (both directly and indirectly). During my time working with Steve he built trust and psychological safety, which allowed me to communicate openly without fear of judgement or failure. Through his ability to inspire confidence and cultivate a growth mindset, I have also experienced the lasting impact he leaves on those he mentors - shaping them into strong, capable, and empathetic leaders. I highly recommend Steve and CoachStation to any company or individual wishing to further their leadership capability and strengthen their business.Posted onTrustindex verifies that the original source of the review is Google. I recently had the opportunity to work with leadership coach, Amanda, who has truly transformed my approach to communication and team management and has been extremely transformational in my personal life as well. She provided the space and insights I needed to better understand myself and how I interact with my team and even my family and friends. Amanda’s tailored and holistic guidance helped me identify my strengths and areas for improvement, allowing me to enhance my leadership skills significantly. By helping me clarify my core values, she enabled me to lead with authenticity, which has strengthened my relationships and trust with my team members and also with people in my personal life. The safe and confidential environment she created enabled me to reflect on my experiences and have meaningful conversations with my team, building my confidence as a leader and reinforcing my sense of worthiness for the role. This coaching has positively impacted my leadership by equipping me with the skills to have courageous conversations that have resulted in enhanced relationships and trust with my team members. I feel more empowered to help them excel in their roles. The objective feedback I received deepened my self-awareness and improved my decision-making abilities. This coaching experience supported my personal career goals, creating a more fulfilling balance in my life. If you’re looking to become a more effective and successful leader, I highly recommend engaging with Amanda. The impact on both your professional and personal life will be profound!Verified by TrustindexTrustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more
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