Business Advisory Panel
Strategic partnership for leaders and boards. Real-world clarity for complex leadership and business challenges.
The Business Advisory Panel partners with you to sharpen strategy, strengthen governance, and make confident decisions. Our goal is simple: help you lead with confidence, clarity, and alignment.
Strategic partnership that drives clarity and momentum
The Business Advisory Panel exists to help leaders and boards see what others miss. We bring experienced, external insight to clarify priorities, strengthen decisions, and uncover opportunities that create genuine progress.
Each panel engagement blends expertise, perspective, and challenge, balancing strategy and practicality to ensure ideas turn into action. We do not just advise; we partner to build confidence, alignment, and traction where it matters most.
Whether refining growth strategy, enhancing governance, or leading through uncertainty, the Business Advisory Panel helps you move forward with clarity, pace, and purpose.
Who the Business Advisory Panel is for
Designed for leaders and boards who are ready to raise the bar, combining experience, perspective, and structure to turn complex decisions into confident direction.
Scaling Organisations
Those moving from founder led growth to structured leadership and strategic alignment.
Small and Medium Businesses
Leaders seeking practical external perspective to strengthen strategy, governance, and performance.
Executive Teams in Transition
When growth, change, or succession require sharper clarity and shared accountability.
Values Driven Organisations
Businesses that care about culture as much as commercial outcomes and want both to thrive.
Before You Engage
Know where you stand before the first conversation.
The Business Advisory Panel Strategic Assessment gives you and your advisors a shared, structured picture of your business before the work begins. It covers strategic direction, governance, commercial confidence, and people and execution.
Free to use. No email required. Takes approximately ten minutes. The output becomes the starting point for your first panel conversation.
Strategic Readiness Assessment
A structured diagnostic across four business dimensions. Produces a personalised profile and radar chart.
Decision Brief
A pre-session template to clarify the decision or challenge you want to bring to the panel. One decision, clearly framed, completed before every session.
Why This Matters
Most advisory relationships start with a conversation. Ours starts with clarity. The assessment means your first panel session goes deeper, faster.
It gives your advisors a structured view of your business before you are in the room together, so the time is spent on insight, not background.
Leaders who complete it before the first conversation consistently say it surfaces things they knew but had not yet named.
What you get
A scored profile across four dimensions
A radar chart showing relative strengths
A named pattern and coaching questions
A recommended next step based on your score
Both tools are free, require no email address, and can be completed independently or together.
Engagement Tiers
Three distinct tiers designed around partnership, perspective, and measurable impact. Each reflects a level of engagement within the Business Advisory Panel model, flexible, embedded, and practical.
Foundation: Advisory
A focused entry point for organisations seeking independent perspective and structured external support. Monthly advisory sessions provide clarity, alignment, and accountability without a large commitment.
Minimum three months. Bespoke workshops and financial or cultural reviews available as add-ons.Growth: Embedded
A six-month partnership with ongoing rhythm and stronger integration across finance, strategy, and culture. Provides consistent leadership challenge and accountability, ensuring measurable traction over time.
Minimum six months. Includes midpoint review and access to selected CoachStation leadership resources.Executive Partner: Strategic
A twelve-month strategic relationship offering sustained leadership, governance, and cultural alignment. Ideal for boards and executive teams focused on long-term impact and system-wide progress.
Minimum twelve months. Access to full CoachStation resource suite and quarterly progress reporting.How the Panel Works
A structured, collaborative process that helps leaders move from uncertainty to clarity and execution, built on rhythm, accountability, and meaningful results.
Diagnose
Clarify your current position, strategic priorities, and leadership dynamics. We identify what is driving results and what is holding progress back.
Design
Co-create a tailored panel structure combining finance, strategy, and culture with clear objectives, cadence, and accountability measures.
Deliver
Conduct monthly sessions that translate strategy into measurable action. Ongoing reflection, review, and refinement ensure traction and growth.
Building on the Panel's Momentum
The Business Advisory Panel can evolve with your organisation, extending into targeted workshops, strategy intensives, and capability programs that amplify leadership impact and strategic focus.
Leadership Workshops
Custom sessions focused on culture, trust, and accountability, helping teams align behaviour, strategy, and leadership practice.
Full Financial Scan
A structured analysis of financial health, capital use, and investment priorities, providing clarity and confidence in decision-making.
Strategic Planning Intensives
Immersive sessions that define organisational priorities, align leadership teams, and translate strategy into measurable outcomes.
Leadership Briefing
Leadership Development: Intent vs Action
Why people remain the number one business challenge, and what leaders can do about it. Most leaders already know intent is not the problem. This briefing names what is, and what to do differently.
Leadership Briefing
The Hidden Cost of Fast Growth
What happens to leadership and culture when headcount climbs, and what leaders need to do before it becomes a crisis. Growth exposes every gap that was manageable at smaller scale. This briefing shows you where to look.
Frequently Asked Questions
Common questions about the Business Advisory Panel, who it is for, how the engagement tiers work, and what the partnership delivers in practice.
The Business Advisory Panel is a strategic partnership for leaders and boards that combines experienced external perspective with practical guidance across leadership, culture, finance, and strategy. The panel helps organisations clarify priorities, strengthen decisions, and build the confidence and alignment needed to move forward with purpose. It is not a consulting arrangement. It is an ongoing advisory partnership that blends challenge, accountability, and real-world expertise.
The panel is designed for leaders and boards who are ready to raise the bar. This includes scaling organisations moving from founder-led growth to structured leadership, small and medium businesses seeking practical external perspective, executive teams navigating change or succession, and values-driven organisations that care about culture as much as commercial outcomes. If you are making complex decisions without sufficient external challenge and perspective, the BAP addresses exactly that gap.
The panel combines two senior advisors. Steve Riddle brings 16 years of coaching experience and 30 years of leadership, mentoring, and marketing expertise, helping organisations align people, purpose, and performance. Michael Haupt draws on deep experience in finance, strategy, and business planning, offering a pragmatic lens that connects commercial insight with long-term growth. Together they provide the breadth of perspective that most leadership teams cannot generate internally.
The Foundation tier is a focused entry point with monthly advisory sessions providing clarity, alignment, and accountability. The minimum commitment is three months. The Growth tier is a six-month embedded partnership with stronger integration across finance, strategy, and culture, including a midpoint review and access to CoachStation leadership resources. The Executive Partner tier is a twelve-month strategic relationship for boards and executive teams focused on long-term impact, including access to the full CoachStation resource suite and quarterly progress reporting.
The engagement follows three phases. First, the panel diagnoses your current position, strategic priorities, and leadership dynamics, identifying what is driving results and what is holding progress back. Second, a tailored panel structure is co-created with clear objectives, cadence, and accountability measures. Third, monthly sessions translate strategy into measurable action, with ongoing reflection, review, and refinement to ensure sustained traction and growth.
A traditional consultant is typically project-based, delivering a recommendation and moving on. The Business Advisory Panel is an ongoing partnership with structured cadence, accountability, and continuity. Advisors stay engaged through implementation, not just diagnosis. The panel also covers a broader scope than most consulting engagements, combining leadership, culture, finance, and strategy in a single relationship rather than requiring separate providers for each domain.
Yes. CoachStation offers two free diagnostic tools specifically designed for business owners and senior leaders exploring the BAP: the Strategic Readiness Assessment and the Decision Brief. Both are available to use immediately with no email required. Access the diagnostic tools here. You can also book a discovery call to discuss your situation directly.
Ready to Strengthen Your Leadership and Strategy?
Let's discuss how the Business Advisory Panel can bring clarity, capability, and momentum to your leadership team. Building alignment, accountability, and sustainable growth.
