Self-Awareness and Leadership Development

Know What Drives You.
The CoachStation Personal Values Assessment.

A structured, self-guided process that takes you from 100 values to your Primary 20 and Core 10. Insight, clarity, and a foundation for more intentional leadership and decision-making.
Begin the Assessment — A$66 Assessment + 30 min Debrief — A$176
Why This Matters

Most people cannot name their values. Fewer still can apply them.

If I asked you to write down your top 20 personal values in order right now, you would not be able to. Not because you do not have them. Because values are rarely made explicit. They operate below the surface, shaping how you react under pressure, what motivates you, what frustrates you, and how you lead others.

This assessment changes that. It does not ask you to select your values from a list. It takes you through a structured process of elimination across multiple passes, until the values that matter most to you emerge naturally. The process itself often reveals as much as the result.

Who This Is For

Built for leaders, professionals, and anyone ready for genuine self-awareness.

Individuals

You want to understand what drives your decisions, reactions, and relationships. You are at a crossroads, considering a career change, stepping into a new role, or simply ready to lead with more clarity and intention.

Leaders and Managers

You lead a team and want to understand yourself better before trying to understand others. Values-aware leaders make more consistent decisions, build stronger trust, and create environments where people genuinely want to contribute.

HR Leaders and Organisations

You are preparing a team for a workshop, leadership program, or values alignment conversation. The online assessment allows participants to complete the process in their own time, so the face-to-face session focuses entirely on translation and application.

Interactive Walkthrough
From 100 Values to Your Core 10

Follow a fictional leader called Jordan through the six stages of the assessment. The values, categories and steps come from the assessment itself. The results shown are illustrative and do not use your personal data.

Step 1 of 6
Discovery Sort

Most people cannot list their top values from scratch. So the assessment starts with a sort. Each of the 100 values appears one at a time, and you keep it or set it aside.

Value 1 of 100 · Pass 1IntegrityLetting your actions match your values, especially under pressure.Keep
Value 2 of 100 · Pass 1StatusCaring about standing, reputation, or position.Set aside
Value 3 of 100 · Pass 1TrustCreating confidence that others can rely on you.Keep
Value 4 of 100 · Pass 1Travel / AdventureSeeking movement, novelty, and expanded experience.Set aside

Pass 1 complete. Jordan keeps 56 and sets 44 aside.

Pass 2 uses the kept values only. Jordan is more selective. 33 remain.

Pass 3 reaches exactly 20. Each pass brings more clarity. These are Jordan's Primary 20.

Pass counts here are illustrative. Yours will differ.

Step 2 of 6
Primary 20 Review

Now the 20 values are reviewed as a group. Four categories show where they cluster.

Inner Compass: 7Your internal world: integrity, purpose and personal growth.
People and Connection: 5How you engage with others: relationships, belonging and service.
Achievement and Growth: 5Striving, building and achieving: learning, excellence and impact.
External Orientation: 3Your relationship with the world around you: security, freedom and stability.
Pause and reflect What do the categories suggest about what tends to drive you most? A heavy cluster in one category is not better or worse than a broad spread.
Step 3 of 6
Reduce to 15

Next, five values are set aside. This is where the choices get hard, because everything left matters.

RecognitionWanting your contribution to be noticed and acknowledged.
ExcellenceHolding yourself to a very high standard.

Both matter to Jordan. Excellence is closer to who Jordan is, so Recognition goes.

Pause and reflect Which of the five you set aside felt closest to making the cut? What does that tell you? Setting a value aside does not make it unimportant.
Step 4 of 6
Identify the Core 10

Five more are set aside. What remains is the Core 10.

AmbitionWanting to reach more, do more, or become more.
BalanceGiving the important parts of life enough attention without strain.

Jordan values both. Balance shapes more of Jordan's real decisions, so Ambition is set aside.

Jordan's Core 10 These are the values most likely to drive decisions, motivation, reactions and behaviour under pressure.
Step 5 of 6
Rank the Core 10

The cards are dragged into order from most to least central. All 10 matter. Ranking clarifies which feel most fundamental right now.

Naming your values is useful. Knowing which one wins when two collide is where the deeper insight sits.

Jordan's order: Integrity first, Autonomy tenth. The order is one of the most useful outputs of the whole process.
Step 6 of 6
Results and Application

The completed profile ranks all 20 values and shows the category breakdown, reflection prompts and actions to take next.

Reflect and actWould those closest to you recognise these values as consistent and obvious in how you operate day to day?
Reflect and actWhere are your actions currently out of alignment with your values? What would it take to close that gap?
A value in a leadership momentIntegrity ranks first for Jordan. A report arrives with an optimistic gloss on late work. The discomfort Jordan feels is a signal. Jordan raises it that day and asks what is really happening.

You know what matters most to you. How consistently are you living and leading in alignment with it?

See the assessment options
0:00 / 2:52
Walkthrough summary. Step 1: Discovery Sort. Jordan, a fictional leader, works through 100 values one at a time, keeping or setting each aside across several passes until 20 remain. Step 2: Primary 20 Review. The 20 values are viewed by category: Inner Compass, People and Connection, Achievement and Growth, and External Orientation. Step 3: Reduce to 15. Jordan sets aside five values, including Recognition in favour of Excellence. Step 4: Identify the Core 10. Five more are set aside, including Ambition in favour of Balance. Step 5: Rank the Core 10. Jordan ranks them from Integrity first to Autonomy tenth. Step 6: Results and Application. The profile shows the ranked Core 10, the remaining Primary values ranked 11 to 20, the category breakdown and reflection prompts, and ends with the question of how consistently Jordan lives and leads in alignment with these values. All results are illustrative.

Jordan is a fictional example. The values, counts, rankings and results shown are illustrative only. They do not use your personal data.

What You Get

A complete values profile in around 30 minutes.

The assessment takes you through six structured stages:

1
Discovery Sort — Work through 100 values one at a time, keeping or setting aside each one across as many passes as needed until your Primary 20 emerge.
2
Primary 20 Review — Reflect on what your 20 remaining values reveal as a group. Four categories help you see where your values cluster.
3
Reduce to 15 — Set aside five values to begin identifying what sits closest to your core.
4
Reduce to Your Core 10 — Your 10 Core Values emerge. These are the values most likely to drive your decisions, shape your reactions under pressure, and define what feels meaningful in your work and life.
5
Rank Your Core 10 — Place your Core Values in order from most to least central. The ranking is one of the most useful outputs of the entire process.
6
Your Results — A full summary showing your values ranked 1 to 20 with category breakdown, reflection prompts, and actions to take next.

Your progress saves automatically. You can pause and return at any point on the same device.

Pricing

Two ways to access.

Assessment Only

A$66 inc. GST

Complete the full Personal Values Assessment at your own pace and receive your ranked results immediately. Includes your full values summary, category breakdown, reflection prompts, and a downloadable PDF.

Begin the Assessment
Recommended

Assessment + Debrief

A$176 inc. GST

Complete the full assessment, then spend 30 minutes with a CoachStation coach exploring what your results mean in practice. Where your values are showing up, where they may be in conflict, and how to lead more intentionally in alignment with them.

Assessment + Debrief with CoachStation
Groups and Workshops

Preparing a team or program cohort to complete the assessment? Group pricing is available. Participants complete the process in their own time and the face-to-face session focuses entirely on translation and application.

Enquire About Group Access
The Facilitated Option

Prefer a guided, face-to-face experience?

The original CoachStation values process is a facilitated card-sort activity conducted in person as part of a coaching engagement or workshop. The tactile nature of the process and the real-time conversation it generates have their own distinct value, particularly in a group setting where shared discovery and discussion are part of the outcome.

If you are interested in the facilitated version as part of a leadership coaching program or team workshop, book a discovery call to explore what that looks like.

Book a Discovery Call
About the Process

Fifteen years of facilitation. Now available online.

CoachStation has used values-based processes with leaders and teams since 2009. The facilitated values assessment, based on research conducted with more than 250,000 working professionals, has been the foundation of hundreds of coaching conversations across industries and organisational levels.

The online assessment brings that same structured process into a self-guided format, without losing the rigour or the depth of reflection the original process generates. It is not a quiz. It is not a personality type. It is a priority exercise that reveals what matters most to you when you are honest with yourself about it.

Many of us can name our values when asked. Far fewer can rank them, explain why they are in that order, and describe where they are currently in or out of alignment with how we actually live and lead. This assessment helps you do all three.

Related Resources

Want to understand values before you begin?

Download the CoachStation Personal Values and Leadership Guide for a deeper introduction to what personal values are, why they matter, and how to make the most of your results.

Download the Guide (PDF)

You might also find these resources useful:

Personal Values and Strengths Emotional Intelligence REOWM Accountability Model

Ready to know what drives you?

The assessment takes around 30 minutes. Your results are immediate. The insight will last considerably longer.

Begin the Assessment — A$66 Assessment + 30 min Debrief — A$176